Category Archive for Flipped Friday


Flipped Friday: Heath

published on September 10, 2010

What is it? Writers aspire to describe things in ways that give readers  an Aha! moment  - a new phrase or word that flips our expectations and makes us go, “Yes, that’s exactly what an orange looks, tastes, feels, smells like.”…

Flipped Friday: Arm’s Length

published on September 3, 2010

What is it? Writers aspire to describe things in ways that give readers  an Aha! moment  - a new phrase or word that flips our expectations and makes us go, “Yes, that’s exactly what an orange looks, tastes, feels, smells like.”…

Flipped Friday: Hope

published on August 26, 2010

What is it? Writers aspire to describe things in ways that give readers  an Aha! moment  - a new phrase or word that flips our expectations and makes us go, “Yes,…

Flipped Friday: The Eiffel Tower

published on August 20, 2010

What is it? Writers aspire to describe things in ways that give readers  an Aha! moment  - a new phrase or word that flips our expectations and makes us go, “Yes, that’s exactly what an orange looks, tastes, feels, smells like.”…

Flipped Friday: Summer in San Francisco

published on August 12, 2010

What is it? Writers aspire to describe things in ways that give readers  an Aha! moment  - a new phrase or word that flips our expectations and makes us go, “Yes, that’s exactly what an orange looks, tastes, feels,…